Eric James approached me to create a logo and business card design that reflected his brand’s sophistication and professionalism. Inspired by the logo of a well-known alcohol brand with the same initials, I incorporated similar design elements while ensuring his brand maintained a unique identity.

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To reinforce the craftsmanship and precision of his work, I integrated a straight razor into the design, symbolizing both tradition and skill. The color palette of rich gold and oranges was chosen to evoke a sense of luxury and refinement, aligning with the premium experience Eric provides to his clients.

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The final design not only elevated his branding but also gave him a distinctive, polished look that stands out in the barbering industry.